Trust is one of Mans’s main decision-making criteria when meeting new people for the first time. I mean thinking about it. If you want to buy a house, choose a new computer or even decide where to bring your partner for dinner for that special event, what do you do? You ask for someone’s advice. In the case of your home you will ask many people from various or agents or agents for friends and family. And of course you have to do it. This is a big expense. It also affects your life experience. If you choose a wrong house, you will be reminded every time you walk to the front door.
What about a more personal experience like having dinner with your partner? Get wrong advice and consequently choose the type of restaurant wrong for a birthday or birthday and you will waste your money. There is no romantic end for you.
Casino Genie, an independent online casino aggregator, recently published a survey that has some surprising results. The point is that online casinos have lost thousands of customers every day.
Jon Hingston, customer satisfaction manager at Casino Genie, said, “Our survey of 2,500 online gamblers from more than 100 online casinos shows that players want more personal services. And one major criteria of personalized services are trust and integrity.. There will be a casino fee. But it will be reversed it will burden these costs. The survey numbers show that the Link W88 player remains with a casino 5 times longer when customer service meets their expectations. So remember what information we need to understand is. How can we help casinos send this experience and fun too. ”
So why trust is very important. We talk about toughened gamblers who just want to win money, right? No. Hingston told us, “Most new players gamble. And there is a large community of people who are postponed by the complexity of the game, the language we use is confusing and they feel out of their depths. If online casinos want to win supporters of their lifetime must be ‘ Your friend ‘behaves like a friend at a school who taught you baseball rules or British cricket without laughing at more games. ”
Of the 2,500 online casino players surveyed by Casino Genie more than 1,400 have played less than 12 months. Only 24% are loyal to one casino. More than 62% are played in four or more casinos.
Interestingly the players gambling for more than 12 months, there are still a large number of players playing in four casinos or more, 48%. Appreciate for online casinos 78% of these are quoted by poor customer service as a reason for their weaknesses. Only 4% of players found sites that were also fully loyal. But this is the fact of the killer. Each of 100 people said that the reason they was stuck with their casino was due to ‘exceptional customer service’. Make you think no. Why is my casino like that?
Not one of the 100 gamblers played at the ‘Top 20’ casino. Small casinos acts smarter, react faster and play boutique games to try and compete in this sector. And start having an effect.
So let’s go back to the trust problem. Another figure comes out of the survey. 82% of people ask say they will try new online casinos if recommended by a friend. 68% of people say that they will try new online casinos if it is ‘highly recommended’ by other players.
So in summary, customer service and trust is what the player wants. The question is will the big casino listen?